Justin Norman

Founder & Host

THE FLIP

Justin is the Founder of The Flip - a podcast and newsletter exploring contextually relevant insights from entrepreneurs changing the status quo in Africa. He is also an investor in Rally Cap Ventures, an angel community investing in emerging market fintech.


A native New Yorker, Justin quit his job in the sports and entertainment industry and moved to South Africa in 2017. After spending some time in the startup ecosystem, he quickly learned that his Western lens was not appropriate or applicable to the dynamics on the ground. When he struggled to find the in-depth content he was looking for, he decided to create it for himself and The Flip was born.


The Flip is a podcast and newsletter exploring contextually relevant insights from entrepreneurs changing the status quo in Africa. The show wishes to "flip the script" by questioning the pervasive narratives on African entrepreneurship, and by exploring the applicability of Silicon Valley thought leadership.


The Flip is (or has been) proudly the #1 podcast in the entrepreneurship category in many African countries, including South Africa, Nigeria, Kenya, Ghana, Senegal, Tanzania, Uganda, Mauritius and more.

About Justin

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